Benjamin Castleman

Assistant Professor of Education at the University of Virginia

Prompts, Personalization, and Pay-offs: Using Behavioral Nudges to Help Students Navigate Complex Postsecondary Decisions
Tuesday, April 8, 2014 - 3:30pm to 5:00pm


CERAS Learning Hall

Castleman will discuss innovative strategies to help students and their families navigate complex decisions in postsecondary education. He will present the results from several field experiments designed to support low-income students to follow through on their intentions to enroll and persist in college. One project Castleman will focus on used personalized text message reminders to help low-income high school graduates complete tasks required for successful matriculation. This texting intervention, and others like it that Castleman will describe, are low-cost and easily-scaled yet can generate substantial improvements in college access among disadvantaged populations.